Welcome to the March eNewsletter from Storage magazine. As we touched on last month, exploding data volumes, limited storage capacity, and the escalating cost of downtime are among the most pressing challenges faced by SMBs today - especially in the current Covid-19 environment.

Too often, says StorageCraft's Florian Malecki in an article this month, business owners think of data as something inextricable with technology. This is a mistake, especially in today's world. As organisations accumulate increasing amounts of data, and as this data becomes increasingly valuable, it is the companies that appreciate the significance of data and manage it effectively that will prosper in the years ahead.

As he comments: "A typical business now manages 100 times more data than it did 20 years ago. Even SMBs have rapidly gone from managing gigabytes of data to petabytes, which poses challenges around data management and organisation. Unfortunately, many SMBs still rely on the same outdated data management technologies they used decades ago. This will cripple them as they try to make progress in the digital era."

As the proliferation of data continues, there is little question that business owners need to take more responsibility and have a greater awareness of the volume, composition, and business value of their data.

David Tyler, Editor
Storage magazine

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